State Street at Schwab Impact

KAP Media, together with Fundamental Media, designed and produced a suite of exterior and interior takeovers for financial services brand State Street at the 2019 Charles Schwab IMPACT Conference. Sprawling exterior placements at the Hilton Bayfront, Hilton Gaslamp Quarter, and Marriott Marquis Hotels captured the attention of passersbys while attendees moved between high-traffic conference areas. Inside, exclusive elevator takeovers served as a secondary touchpoint for hotel guests—both redirecting folks to State Street’s conference booth to find what they were missing.