HBO MAX’s STATION 11

To celebrate the release of HBO Max's new limited and acclaimed series Station 11, KAP Media created a pop-up experience that included large illuminated light boxes in NYC and LA, complete with music, visuals, and gift surprises. Fans were serenaded with a live string quartet from Dan Romer's award-winning soundtrack. Guests were able to scan strategically placed QR codes to win surprise-and-delight cultural prizes—including guitars, cameras, show tickets, books, and art classes. OOH digital billboards were implemented and installed at each location to enhance the overall fan experience.