USA NETWORK’s AMERICA’S BIG DEAL

To promote USA Network's new show America's Big Deal, the KAP team worked with Berlin Cameron to create a big Moment for America's small businesses. On the world's largest stage, Times Square, we helped create, produce, and install a small business district. The Main Street USA featured 23 storefronts, 2 parks, and an outdoor parking lot with illuminated mini streetlights, mailboxes, and newsstands. QR codes were placed on the rooftops to allow guests to learn more about the featured contestants and their product, and also allowed fans to vote for the winner by shopping online. The on-site activation was enhanced by a large interactive billboard that amplified the message from above.