DORITOS TRIANGLE TRACKER

KAP partnered with Omnicom (OMG & OMD) and Doritos to change how people see triangles in their everyday lives. We identified and secured 3 buzzworthy properties In New York, Atlanta, and Memphis, illuminating and wrapping the buildings with 93 lighting fixtures and 4,650,000 lumens of Dorito brand love to kick off the nationwide campaign.

To elevate the experience, Doritos created a gamified Triangle Tracker where, through a Snapchat AR lens and weekly TikTok challenges, fans were encouraged to “reshape” their world. Cool prizes were unlocked by turning triangles in the wild into Doritos and rediscovering their favorite chip in a whole new light.