Doritos After Dark

At SXSW 2023, KAP collaborated with Doritos, OMD USA, and Outdoor Media Group (OMG) to create the Taste the Night immersive tunnel; a kaleidoscopic and multi-sensory experience inspired by Doritos celebrated triangular shape. Fans entering the experience were given a chance to win two tickets to the Doritos After Dark at Billboard House event using the Doritos Triangle Snapchat AR lens and scanning the installation.