Oversized Piggy Bank

KAP partnered with Omnicom (OMG & OMD) and Doritos to launch the partnership between Doritos’ Dinamita and Netflix’s Squid Game Season 2.  KAP built a custom 6’ diameter piggy bank out of acrylic and displayed it in Chelsea Triangle in NYC.  This oversized transparent bank represented the piggy bank in Squid Game that is filled with money but instead,  we of course filled it with Doritos Dinamita Chili Limõn chips. The piggy bank was guarded by the Pink Guards creating interest and intrigue to the experience.

For two days, passersby engaged by taking photos and interacting with Squid Game Pink Guards, sampling Doritos Dinamita Flamin’ Hot chips and discussing the brand partnership.